From scrolling to standing in China

You've seen China on your feed.
Now actually go.

Millions get curious about China on TikTok and YouTube — then stop. Not because they don't want to go, but because of visa, payment, taxis, language and the VPN question. Serica removes that friction, so curiosity becomes a real trip.

Visa-free transit, expanding 5 concerns handled end-to-end 0 guesswork on arrival
The real reason people don't go

It's not desire. It's friction.

We talked to travelers and locals. The curiosity is everywhere — the blockers are always the same handful of worries. Hover a card to see how we clear it.

"Is the visa a nightmare?"
Forms, embassies, uncertainty
Handled
Eligibility check for 144h/240h visa-free transit + step-by-step entry playbook.
"Can I even pay for anything?"
No cash, WeChat/Alipay only
Handled
Set up Alipay & WeChat Pay with your foreign card before you land — guided, in English.
"How do I get a taxi?"
No Uber, apps in Chinese
Handled
DiDi set up in English, plus metro & airport-transfer cards that show the driver where you're going.
"I don't speak Chinese."
Menus, signs, conversations
Handled
Real-time two-way interpreter for live conversations, plus instant menu & sign translation.
"What about my apps & VPN?"
Maps, Google, Instagram
Handled
One-tap checklist to deploy the right local apps and a working connectivity setup before departure.
"Where do I even start?"
Too big, too unknown
Handled
A personalized itinerary built from your interests and days — not a generic top-10 list.

↑ Hover or tap a card to flip it

Try it now — these demos are live

The tools that turn intent into action

We don't run tours. We build the software that makes going feel effortless. Play with three of them right here.

① Language

A live interpreter in your pocket

Type or speak in English — get natural Chinese with pinyin to show or say out loud. Built for taxis, ordering food, and asking for directions.

  • Two-way, real-time conversation mode
  • Pinyin so you can attempt it yourself
  • Offline travel phrasebook for the essentials
Live Interpreter — demo
How much is this?
you
这个多少钱?
zhège duōshao qián?
② Apps + connectivity

One tap to set up everything you'll need

Skip the research rabbit hole. Flip on the essentials and we walk you through installing and configuring each one — payment, maps, ride-hailing and a working connection — before you board.

  • Curated, traveler-tested app stack
  • English-guided setup for each app
  • Connectivity sorted ahead of arrival
One-tap Setup — demo
③ Personalized plan

An itinerary built around you

Tell us how long you've got and what you're into. We generate a realistic day-by-day plan — not a recycled top-10 list — that you can tweak and hand straight to our other tools.

  • Interest-driven, day-by-day structure
  • Flows into interpreter & maps automatically
  • Adjust and regenerate in seconds
Itinerary Generator — demo
AI trip planner

Tell us your budget. Get a real plan.

Pick a city, your days, your budget and your travel style — we build a day-by-day itinerary and a full budget breakdown, including the smartest way to book each part.

Your personalized itinerary & budget will appear here.
Explore by destination

Where in China?

From the imperial capital to the karst rivers and the cyberpunk megacities — start with a place that pulls you.

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Explore by traveler

What kind of trip is yours?

Tap your style — we'll point you to the cities that fit it best.

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Walk it in 3D

See the landmarks before you go

Spin, zoom and explore real 3D models of China's icons — drag to look around.

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See it for real

More of China, on video

The creators who make people want to go — by city and by theme.

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Timing

Why now

The window is opening. Warming China–US relations and an expanding visa-free regime make the next few years the moment to turn global curiosity into real visits.

144h
Visa-free transit, already live

The 2024 transit-visa expansion proved the policy direction. More cities and longer stays keep coming — the precedent is set.

Billions
Of views, untapped

Travel-in-China content is exploding on TikTok and YouTube. Demand exists — almost none of it converts to a booked trip today.

Easing
Relations & openness

As ties warm, looser, friendlier travel policy becomes likely. The infrastructure to welcome those visitors is what's missing.

Concern Q&A

Every question, answered properly

Researched, source-checked answers to what actually holds people back — visa, payment, language, safety and more.

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Be first

Curious about China? Let's get you there.

We're onboarding early travelers and partners. Join the waitlist and we'll reach out as features open up.

No spam. We'll only email about access.
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